A recession or uncertain economic times can make it difficult to grow a business. But with the right strategy and website updates, businesses can still thrive and reach their goals during these trying times. The Rathdrum Area Chamber of Commerce is here to help with this guide, which explains that by taking steps like using PDFs on your webpages and learning coding skills, you can grow your website to get ahead of the curve.
Add a Vibrant Call to Action
When customers visit your website, they should know exactly what you want them to do. Having a strong call-to-action (CTA) prominently displayed on your site is essential for this purpose. Make sure your CTA stands out from the rest of the page and encourages your customers to take action by purchasing products or services or signing up for newsletters.
Add Customer Reviews
Customer reviews are an invaluable asset when it comes to growing your business. They help build trust with potential customers who may be unfamiliar with your brand and give them assurance when making purchases online. Be sure that you have customer reviews posted on your site so that customers can see the real-life experiences of others who have used your product or service before.
Implement SEO Tactics
Search engine optimization (SEO) is one of the best ways to draw attention to your website during tough economic times. Implementing SEO best practices — like including keywords in titles and descriptions, optimizing images with alternative text tags, and linking between pages on the same domain — will help ensure that potential customers are able to find you easily online. Take a look at some common SEO tactics to get a feel for the ones that make the most sense for your business.
Use PDFs on Your Site
PDF files are valuable assets for both businesses and their clients, as they provide digital records of legally-binding documents. It's like having an extra layer of security; if anything goes wrong down the line (like chargeback claims), you have all these details on hand to protect yourself. Additionally, encryption protocols used in PDF formats make sure that both parties remain safe in the long run. You can even select a PDF filler to help customers fill out and sign important forms quickly, easily, and securely. Adobe Acrobat has all of the tools you need to keep your PDFs updated with the most current information for you and your customers.
Improve E-commerce Tools
E-commerce tools are essential for any business in order for customers to purchase products or services online. Make sure that you have all the necessary tools to keep things running smoothly, such as payment processors, shipping rate calculators, discount codes, and promotional offers. Also, look into integrating other features like subscription options and loyalty rewards programs for added convenience for customers looking to purchase from you regularly.
Learn Coding Skills
Having broken pages on a website can cause confusion for your visitors, which could lead to lost sales opportunities due to poor user experience. That's why it’s important not only to learn coding skills but also to understand how websites work in general if something goes wrong. This way, you can identify and address issues quickly while also potentially saving money down the line by being able to solve problems independently instead of hiring outside help.
With so many changes to the economy in recent years, it's essential now more than ever before to stay ahead of the curve by implementing necessary changes to your website. By adding PDF and e-commerce tools, you can ensure that your small business is at the top of its game when it comes to keeping customers happy. This will in turn lead to conversions that allow you to grow your company even during tough times.
The Rathdrum Area Chamber of Commerce has plenty of resources available for small business owners. Take a look today!
